Problem:
Revamp the microsite to effectively showcase Resurgence marketing collateral, ensuring alignment with the latest header, stylesheet, and footer templates. Conduct research to identify innovative messaging strategies that drive higher conversion rates.
Process:
Explore the use of visual cues and depth to guide users seamlessly through the product ordering process following a commercial. Brainstorm strategies to make upselling more intuitive and impactful.
Solution:
Incorporate design elements that highlight the signature red from the Design System, ensuring a smoother and more engaging purchasing experience. Implement targeted upselling strategies based on user behavior—such as limiting upsell offers after 7 pm, when drop-off rates are higher, compared to work hours.
- Product Design
- UX Research